What is NonstopLog?

NonstopLog is a comprehensive sales activity tracking system designed specifically for automotive dealerships. Unlike traditional CRMs that focus on contact management, NonstopLog emphasizes activity logging, performance metrics, and accountability.

Built for Dealerships

  • Single-tenant architecture (each dealer gets their own instance)
  • No multi-tenant data concerns
  • Designed around automotive sales workflow
  • Understands split deals, F&I products, and dealer operations

Privacy-First Approach

  • Minimal data collection (customer names only)
  • No contact information storage
  • No customer notes or communications
  • Reduced compliance burden

Core Features

Problems Solved

NonstopLog addresses the most common pain points in dealership sales management:

PROBLEM

Lack of Activity Visibility

"We don't know have quick access to Key Performance Indicators."

SOLUTION

Real-time activity logging shows every demo, write-up, and deal. Managers can see who's active and who needs coaching without micromanaging.

PROBLEM

Inconsistent F&I Penetration

"Are we leaving money on the table? Monthly or quarterly reports are too little too late."

SOLUTION

F&I tracking by salesperson, finance and sales manager with PPD and PVR metrics identifies exactly who needs training and which products are most profitable.

PROBLEM

Customer Sources and Types

"We don't have a good handle on how our customers are finding and contacting us which means we don't know what sources are working well."

SOLUTION

Each activity is logged with customer source and type fields. You can see the number of opportunities and closing of each source and type of customer.

PROBLEM

Manual Spreadsheet Hell

"I spend hours every week updating Excel sheets to track sales performance. There has to be a better way."

SOLUTION

Automated reporting and dashboards eliminate manual data entry. Log once, report everywhere.

PROBLEM

Split Deal Confusion

"When two salespeople split a deal, we can't accurately track in a timely manner who gets credit for what activities. "

SOLUTION

Split deal logic that properly credits activities real time so salespeople become aware of deals they split and if there is an issue they bring it up before payday..

PROBLEM

Performance Measurement Disputes

"Salespeople argue about close rates and performance metrics. Everyone has their own version of the truth."

SOLUTION

Single source of truth with transparent calculations. Everyone sees the same numbers, eliminating disputes and creating accountability.

PROBLEM

Aging Inventory Issues

"I can't easily see which vehicles have been sitting too long, which vehicles have been generating activity but not sold."

SOLUTION

Inventory age tracking and vehicle activity reports show exactly which units are aging and need attention.

Use Cases

For Sales Managers

  • Monitor real-time sales floor activity
  • Identify coaching opportunities immediately
  • Track individual and team performance metrics
  • Run daily/weekly/monthly performance reports
  • Receive daily summary emails

For F&I Managers

  • Track product penetration by salesperson
  • Calculate PPD and PVR metrics
  • Identify which products aren't being presented
  • Monitor backend profit trends
  • Coach salespeople on product presentation

For General Managers

  • Get high-level overview of dealership performance
  • Track overall close rates and conversion
  • Monitor inventory movement and aging
  • Review comprehensive reports
  • Export data for presentations to ownership

For Salespeople

  • Log activities quickly from any device
  • Track personal performance against goals
  • View leaderboard rankings
  • Document customer interactions
  • See which vehicles they're moving

How It Works - Daily Workflow

1

Customer Arrives

Salesperson greets customer, begins needs assessment

2

Log Demo

Quick entry: customer name, vehicle shown, demo conducted

3

Track Write-Up

Log when write-up begins

4

Record Result

Mark as sale or no-sale

5

Add F&I Products

Log which add-on products were sold (warranty, GAP, etc.)

6

View Reports

Manager reviews dashboards, identifies patterns

7

Coach Team

Use data to provide targeted coaching on activities and close rates

8

Optimize

Adjust processes based on performance insights

Key Benefits

  • Increased Accountability

    Transparent activity tracking creates natural accountability without micromanagement

  • Higher Close Rates

    Identify what works and replicate success across your team

  • Improved Backend Profit

    F&I tracking ensures products are being presented consistently

  • Time Savings

    Eliminate manual spreadsheets and reduce admin time by hours per week

  • Data-Driven Decisions

    Make informed choices based on actual performance data, not gut feelings

  • Better Team Management

    Objective performance metrics reduce disputes and create fair evaluation

  • Real-Time Visibility

    Know what's happening on your sales floor right now, not days later

  • Enhanced Security

    Two-factor authentication, session management, and role-based access control

Frequently Asked Questions

How long does setup take?

Typically 1-2 business days. We configure your dealership instance, set up user accounts, import your sales team roster, and provide training documentation.

Do you integrate with DMS systems?

NonstopLog is designed as a standalone activity tracking system. It complements your existing DMS by focusing on sales activities, performance metrics, and F&I analysis that most DMS systems don't handle well.

What data do you collect?

We collect minimal data by design: customer names, vehicle information, sales activities, and F&I product data. We do NOT collect customer contact information, personal details, or communication logs. This reduces your compliance burden significantly.

Is my dealership data secure?

Yes. Each dealership runs on its own dedicated instance with secure authentication, role-based permissions, two-factor authentication, and regular backups. Your data is never shared with other dealerships.

Can I customize the F&I products tracked?

Absolutely. You have complete control over your F&I product list. Add, remove, or categorize products (front-end vs back-end) to match your dealership's offerings.

How do split deals work?

Split deals are handled intelligently: the primary salesperson (sales1) receives full activity credit but 0.5 sales credit, while the secondary salesperson (sales2) receives only 0.5 sales credit with no activity credit. This ensures fair attribution.

What reports are available?

Comprehensive reporting includes: salesperson performance scorecards, F&I penetration metrics, inventory age analysis, daily activity summaries, close rate calculations, PPD/PVR metrics, reports based on customer types and sources. Report date range's are customizable.

What happens if I need to cancel?

There are no long-term contracts. Cancel anytime with 30 days notice.

Do you offer training?

The interface is intuitive and most users are productive within their first day.

What's the difference between NonstopLog and PAL?

NonstopLog is the dealership-level system with multi-user support, comprehensive reporting, and management dashboards. PAL (Personal Activity Logger) is an individual salesperson tool focused on personal goal tracking and activity logging.

NonstopLog vs Traditional CRM

Traditional CRM Focus

  • Contact management and communication tracking
  • Extensive customer data collection
  • Email/SMS campaign tools
  • Complex multi-tenant systems
  • Heavy compliance requirements
  • Expensive per-user licensing

NonstopLog Focus

  • Activity tracking and performance metrics
  • Minimal data collection (names only)
  • F&I product penetration analysis
  • Single-tenant architecture
  • Reduced compliance burden
  • Simple flat-rate pricing

Who Should Use NonstopLog?

Perfect For

  • Independent dealerships
  • Franchise dealers wanting accountability
  • Managers tired of manual tracking
  • Dealerships struggling with F&I penetration
  • Teams wanting transparent performance metrics
  • Growing dealerships needing scalable tools

Maybe Not For

  • Dealerships needing full CRM with contact management
  • Businesses requiring integrated DMS
  • Multi-location enterprises needing centralized data
  • Dealerships satisfied with current systems

Best Results When

  • Management committed to data-driven decisions
  • Team embraces accountability culture
  • Daily activity logging becomes routine
  • Reports used for coaching, not punishment
  • F&I performance improvement is a goal

Ready to Transform Your Dealership's Performance?

Start tracking activities, improving accountability, and boosting sales today.

Request More Information

$375/month • No contracts • 30-day notice to cancel